From Custom Solutions to Global Proprietary Products.
Optimum Linkup was founded in 2010 by Olawuyi Segun Orisunola and Esther Omololu. What began as a software development enterprise serving business clients has continuously evolved into a multi-product technology organization.
Over more than a decade of active engineering and operations, Optimum Linkup transitioned from client service models to designing, engineering, and operating proprietary digital platforms that empower institutions, consumers, and commercial entities worldwide.
Software Development & Services
Optimum Linkup established its foundation by delivering custom software engineering, selling commercial software packages, and consulting for enterprises navigating digital transformations.
Transition to Proprietary Products
Recognizing systemic technology gaps in education and commerce, Optimum Linkup shifted focus toward building independent digital platforms designed to scale globally and operate autonomously.
Global Platform Ecosystem
Today, Optimum Linkup operates an active portfolio spanning educational software (Gosfem) with massive international reach, regional digital commerce engines (Shopandsell), and innovative digital services platforms.
